We launched our personalised guide service with a fantastic event at Villa Kultur, in collaboration with Irma, who sponsored the ingredients for the food and drink. We centred the event around the question 'What kind of foodie are you?'
When the guests arrived, they had to choose or design their identity for the evening, inspired by the name tags surrounding the mirror. Throughout the evening, guests could read about our six foodie "types" on the walls of the orangery, and when they left, they could take a goodie bag from the tree—filled with recommendations and snacks specifically for their foodie type.